Do you just use Pinterest for outfit inspiration and recipes for dinner?
Did you know that Pinterest can become the #1 referral source for your business?
Over Google and Instagram? That’s pretty amazing!
Image from: TheEveryGirl.com
Why? Because Pinterest isn’t social media, it’s a search engine!
In today’s episode, I dive into how I’m starting to use Pinterest as a marketing tool for my business and sharing some tips and tricks I’ve learned recently to get started using Pinterest to grow my business. My hope is that these 3 simple steps I share with you today will inspire you to start taking advantage of this amazing platform we have at our fingertips! I am SO excited to FINALLY start using Pinterest to grow my own online presence and I hope that what I’m doing can help you too! Let’s do it together, what do you say?
Before I jump into the 3 steps, I want to shout out someone I’ve learned A LOT from about Pinterest, my girl Jenna Kutcher. If you don’t already know Jenna yet, you’re welcome! She is my go to girl for helping me with all my own “what the eff” moments as an entrepreneur. Jenna always encourages me to keep going forward. She makes entrepreneurship feel easier and totally doable! If you want even more help on all things Pinterest and marketing, I would encourage you to go check her out on jennakutcher.com.
Without further adieu, here are my
3 tips to using Pinterest as a marketing tool for your business:
- Identify who your Ideal Client Avatar is (or your ICA for short!)
- It’s really important to know who your ideal client is so that you can know who you’re trying to speak to on Pinterest. This will help you when creating content for the platform.
- Ask yourself, “How old is my ICA? What does my ICA like/dislike? What are their pain points my products or services can help them with? Etc.”
- Know your ICA intimately. Do discovery phone calls with at least 7 people to figure out your ICA profile.
2. Serve, Serve, Serve your ICA
- Serve your ICA with great content in the form of a blog post, podcast episode, how to guide, and other freebies, etc. You want to position yourself and brand as the go to expert in your field.
- As Jenna Kutcher says, we want to serve, serve, serve and then sell our clients. Serve more than you try to sell so they know and trust you.
- Creating free great content for them regularly is a great way to serve and help your ICA
3. Create Lead Magnets in exchange for emails
- This allows you to continue to grow your relationship with your ICA off of Pinterest and on your platform in your emails
- You have a wealth of knowledge that your ICA can benefit from – create PDFs, How Tos, Checklist and more to give to your ICA to help them
- We want to start building genuine relationships with our ICA and to do that we want them in our weekly emails so we can better engage with them.
- View your emails as a product of your business
I hope these tips I’ve given here have inspired you to look at Pinterest differently and hopefully you’ll start to use it to market and grow your business. You can see how I’m starting to serve my ICA more in my emails by visiting my site taylormorgan.us and subscribing to my emails there, plus we can become real life friends!
Follow me on pinterest.com/taylormorgandesign to watch in real time as I improve my boards and get more intentional.
(Plus I have some really inspiring boards you’ll love! Check them out!)
Look below for links in today’s episode as well as the entire audio to the show below!
Thank you for being here and listening to the show. It means so much.
Dwell in possibility,
Links from this episode:
Follow me on Pinterest at pinterest.com/taylormorgandesign
Make beautiful and easy artwork for Pinterest on canva.com
In This Episode:
[04:16] Have a healthy mindset, envision your goals, and feel your goals. Then, take action!
[05:48] Three best tips to start thinking about using Pinterest for your business.
[06:42] Don’t look at Pinterest as a social media platform, look at Pinterest as a search engine.
[07:59] Customers can easily find your pin on Pinterest and purchase your product from your site.
[09:10] Tip #1: identify who your Ideal Client Avatar (ICA) is for your business.
[11:00] You don’t want to speak to everybody, the riches are in the niches.
[17:07] Tip #2: Serve your ICA and pin your content!
[19:59] Canva.com is a great resource to create beautiful templates for your Pinterest pins.
[21:43] Tip #3: create lead magnets in exchange for emails to grow your relationship with your followers.
Want more Taylor Morgan?
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Look out for new workshop on Priming coming out in the next 30 days on taylormorgan.us emails.