What the Eff.
Growing Your Audience and Driving Revenue with Jason Ake
Today we’re discussing how we can market our brands during this unique time we are in. To help us discuss all things marketing I brought to the show marketing expert, Jason Ake of Waypoint Creative, which is a Strategy First Digital Marketing Agency.
This episode is packed full of inspiration and action steps you can take today for your company. If you’re ready to expand your reach then this episode will be helpful for you. Get ready to take notes and feel motivated to spread the word about your amazing brand! Click below to tune in now and learn about all things marketing…
RECENTLY ON WHAT THE EFF
WHY THE EFF IT ALL BEGAN
In my past life, I worked as a full-time Fashion Designer for Tommy Hilfiger. You’d find me designing menswear by day and for fun designing my own label by night. Being my own boss versus working for a boss made me happy. That’s when my 26-year-old self decided to take a leap of faith and launch my own activewear brand Cove. While designing your own label might sound dreamy, the truth is I had no idea “what the eff” I was doing starting a business.
Insert all the business and “how to” podcasts I could find. They were great and I loved them. But I noticed everyone started their podcast after they had “made it”. Where was the space for the dreamers and entrepreneurs still figuring it out? I wanted to know if these successful entrepreneurs ever felt burnout or like they didn’t know what the eff they were doing. But kept going anyway? Anyone?
That’s why What the Eff was born. To humanize (and normalize) the entrepreneur journey and encourage you dreamers and doers out there. Chasing your dreams takes guts. And a lot of faith in yourself. What the Eff is a place where you show up for your dreams even when you don’t have all the answers. We’re giving you permission to say “Screw it, I’m doing this!” Because quite honestly? You can!
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