The podcast that is giving you permission to say

“Screw it,

I’m doing this!


What the Eff.

Why Feeling Good First Leads to What You Want

Have you ever thought to yourself, “When I get X, then I’ll feel happy.”

When I graduate, then I’ll feel happy.

When I lose 10 pounds, then I’ll feel happy.

When I fall in love, then I’ll feel happy.

I think that’s something we’ve been taught, that we have to have something happen and THEN we’re allowed to feel the emotion. But can we be real for a second? If we don’t feel really good on the way there, then we can’t get there. We have to feel good along the way – it’s essential. We have to be at the same vibrational match as what we desire.



56: What The Eff, I’m Engaged!
That’s right, my boyfriend and I got engaged on August 24th, right here in D.C.! I want to share all...
55: Why Feeling Good First Leads to What You Want
Have you ever thought to yourself, “When I get X, then I’ll feel happy.” When I graduate, then I’ll feel...
54: Letting Go of Timelines – A Lesson in Getting Back to What Matters Most
I’m sitting in a hotel room right now at 12:08 a.m. at Podcast Movement in Orlando, Florida. Coming to this...
53: Creating Your Own Opportunities with Kimberly Lewis
I have a very special guest today: Kimberly Lewis! Kimberly is the founder of the Phoenix Suns Dance Team and...
52: 7 Easy Things To Do To Lift A Funk
Let’s talk about being in a funk – and what we can do to feel better. Full disclosure: I was...
51: How I Decorate My Home and Find Great Pieces at Great Prices
Having a home you love to come home to is so important. It’s our safe haven, and it’s so vital...
50: 5 Tips for Working from Home
Today, I’m going to give you my five biggest tips for working from home that help you keep your sanity...
49: How to Prioritize Your Day with Marissa Allen
Marissa Allen is the food blogger behind First and Full and the proud owner of The Cookie Society, an online...
48: 5 Limiting Beliefs Blocking Your Success with Elisa Reale
You’ve heard me talk a lot before about limiting beliefs – stories we tell ourselves that we interpret as truths...


In my past life, I worked as a full-time Fashion Designer for Tommy Hilfiger. You’d find me designing menswear by day and for fun designing my own label by night. Being my own boss versus working for a boss made me happy. That’s when my 26-year-old self decided to take a leap of faith and launch my own activewear brand Cove. While designing your own label might sound dreamy, the truth is I had no idea “what the eff” I was doing starting a business.

Insert all the business and “how to” podcasts I could find. They were great and I loved them. But I noticed everyone started their podcast after they had “made it”. Where was the space for the dreamers and entrepreneurs still figuring it out? I wanted to know if these successful entrepreneurs ever felt burnout or like they didn’t know what the eff they were doing. But kept going anyway? Anyone?

That’s why What the Eff was born. To humanize (and normalize) the entrepreneur journey and encourage you dreamers and doers out there. Chasing your dreams takes guts. And a lot of faith in yourself. What the Eff is a place where you show up for your dreams even when you don’t have all the answers. We’re giving you permission to say “Screw it, I’m doing this!” Because quite honestly? You can!



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I look forward to hearing from you!