What the Eff.
Letting Go of the “Dream” to Make Room for Something Even Better
Sometimes I think we hold onto the business, job or relationship to long in fear of the unknown ahead. We would sometimes rather stay in what is familiar and not great simply because we know it and know what to expect. It’s good enough, so we stay. Can you relate?
But maybe, we can do something even better?! It’s time we stop settling for “good enough” and go for the great we know we’re capable of.
Shedding is a necessary part of our growth and evolution and in today’s newest episode we’re going to talk about moving on from something that was once good to make room for something great.
If you’ve struggled with letting go or knowing when time is up on something then this episode is for you. Click below to listen now and let me know what you think by leaving a review in iTunes.
RECENTLY ON WHAT THE EFF
WHY THE EFF IT ALL BEGAN
In my past life, I worked as a full-time Fashion Designer for Tommy Hilfiger. You’d find me designing menswear by day and for fun designing my own label by night. Being my own boss versus working for a boss made me happy. That’s when my 26-year-old self decided to take a leap of faith and launch my own activewear brand Cove. While designing your own label might sound dreamy, the truth is I had no idea “what the eff” I was doing starting a business.
Insert all the business and “how to” podcasts I could find. They were great and I loved them. But I noticed everyone started their podcast after they had “made it”. Where was the space for the dreamers and entrepreneurs still figuring it out? I wanted to know if these successful entrepreneurs ever felt burnout or like they didn’t know what the eff they were doing. But kept going anyway? Anyone?
That’s why What the Eff was born. To humanize (and normalize) the entrepreneur journey and encourage you dreamers and doers out there. Chasing your dreams takes guts. And a lot of faith in yourself. What the Eff is a place where you show up for your dreams even when you don’t have all the answers. We’re giving you permission to say “Screw it, I’m doing this!” Because quite honestly? You can!
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