The podcast that is giving you permission to say

“Screw it, I’m

doing this!


What the Eff.

Why Feeling Good First Leads to What You Want

Have you ever thought to yourself, “When I get X, then I’ll feel happy.”

When I graduate, then I’ll feel happy.

When I lose 10 pounds, then I’ll feel happy.

When I fall in love, then I’ll feel happy.

I think that’s something we’ve been taught, that we have to have something happen and THEN we’re allowed to feel the emotion. But can we be real for a second? If we don’t feel really good on the way there, then we can’t get there. We have to feel good along the way – it’s essential. We have to be at the same vibrational match as what we desire.



60: How Clearing the Past Can Help You Move Forward Personally & Professionally with Dr. Darrien
Special thank you to ShopTagr for supporting today’s show.  Get ShopTagr for FREE and be entered to win $250 by...
59: How to Start Implementing Pinterest Into Your Business Marketing
Do you just use Pinterest for outfit inspiration and recipes for dinner? Did you know that Pinterest can become the...
58: How to Get a Head Start to 2020: Make the Next 90 Days Count!
  I love a good head start! I always like getting projects done on my weekends so I set myself...
57: How You Can Start Priming Your Mind Today and Reconnect with Your Greatest Goals
Let’s start off today with my “What the Eff” moment of the day, followed by a trip down memory lane...
56: What The Eff, I’m Engaged!
That’s right, my boyfriend and I got engaged on August 24th, right here in D.C.! I want to share all...
55: Why Feeling Good First Leads to What You Want
Have you ever thought to yourself, “When I get X, then I’ll feel happy.” When I graduate, then I’ll feel...
54: Letting Go of Timelines – A Lesson in Getting Back to What Matters Most
I’m sitting in a hotel room right now at 12:08 a.m. at Podcast Movement in Orlando, Florida. Coming to this...
53: Creating Your Own Opportunities with Kimberly Lewis
I have a very special guest today: Kimberly Lewis! Kimberly is the founder of the Phoenix Suns Dance Team and...
52: 7 Easy Things To Do To Lift A Funk
Let’s talk about being in a funk – and what we can do to feel better. Full disclosure: I was...


In my past life, I worked as a full-time Fashion Designer for Tommy Hilfiger. You’d find me designing menswear by day and for fun designing my own label by night. Being my own boss versus working for a boss made me happy. That’s when my 26-year-old self decided to take a leap of faith and launch my own activewear brand Cove. While designing your own label might sound dreamy, the truth is I had no idea “what the eff” I was doing starting a business.

Insert all the business and “how to” podcasts I could find. They were great and I loved them. But I noticed everyone started their podcast after they had “made it”. Where was the space for the dreamers and entrepreneurs still figuring it out? I wanted to know if these successful entrepreneurs ever felt burnout or like they didn’t know what the eff they were doing. But kept going anyway? Anyone?

That’s why What the Eff was born. To humanize (and normalize) the entrepreneur journey and encourage you dreamers and doers out there. Chasing your dreams takes guts. And a lot of faith in yourself. What the Eff is a place where you show up for your dreams even when you don’t have all the answers. We’re giving you permission to say “Screw it, I’m doing this!” Because quite honestly? You can!



Want to be a guest on the show or just say hello?
Then please fill out the form below.
I look forward to hearing from you!